Project: KXFM

KXFM is a boutique radio station and media brand that embodies the laid-back, creative spirit of Laguna Beach, California. The project involved a complete logo redesign to capture the essence of 60s nostalgia while maintaining a modern, approachable aesthetic that resonates with the station's diverse audience.

Using Procreate on iPad, I crafted a logo that blends vintage typography with contemporary design elements, evoking the golden age of California radio while ensuring scalability across digital and print media. The design process focused on creating a visual identity that would feel both timeless and fresh.

The final logo successfully captures KXFM's unique position as a cultural hub in Laguna Beach, conveying the station's commitment to independent music, local community, and the relaxed coastal lifestyle that defines the region. The design has become an integral part of the station's brand identity and community presence.